EPISODE‌ ‌65 Does Looking Good Mean Feeling Good? Purim and the Beauty Trap

by | Feb 16, 2022

“There is tremendous power in knowing your worth that no amount of cosmetics and no amount of beauty products and no amount of surgery can replace.”— Adrienne Gold

We are constantly told, and tell each other, that true beauty lies within. Yet, there are inarguable advantages to possessing external beauty. We see this not only in our modern world, but in ancient texts such as Megillat Esther, where the heroine’s attractiveness plays no small role in helping her not only survive, but thrive within the palace of her husband, King Achashverosh.

The darker aspects of her story include sexual coercion and patriarchal exploitation, as the King’s harem of kidnapped virgins are valued for their looks and pressured to please him, visually and otherwise. While the pressures most modern women in the West face aren’t quite as dire, the pressure to be beautiful is a major source of stress — and can lead to serious mental health issues.

This episode of Living Jewishly is an instalment of Crossing the Sea, a podcast about Judaism and mental health. In this episode, Dr. Elliot Malamet sits with Adrienne Gold with Momentum Canada and a former fashion and beauty television personality, to explore the link between physical attractiveness and self worth, the psychology behind the drive for beautification, and how we can extricate ourselves from the beauty trap for good.

“It’s not only disingenuous to equate beauty with virtue, but it’s also so transitory because the standard just keeps shifting.”— Dr. Elliot Malamet

This‌ ‌episode discusses:‌ ‌

  • How Esther’s agency and internalization of her worth helped her to become a victor in her story
  • The societal equation of physical beauty with inherent morality and virtue, and how language supports this association
  • The mixed messaging we receive in society and the importance of finding balance between your inner Esther and Vashti

Highlights:‌ ‌

00:50 Intro

02:06 Adrienne Gold & internalization

06:10 Shifting standards of beauty

07:21 Esther’s agency & knowing your worth

11:25 Modern beauty messaging

14:06 Elliot’s cowboy clothing story

15:37 Beautification aims

18:44 Focus on your soul

21:30 Mixed messaging in society

25:28 Vashti & Esther

28:23 Cancel culture

30:19 Esther: victim or operator?

35:45 Gender stereotypes & beautification

38:38 Escaping the beauty trap

Links:‌

Momentum Canada

https://www.momentumcanada.ca

To get in contact or learn more about Living Jewishly:

Visit‌ ‌our ‌website: https://livingjewishly.org

Follow us on Instagram: @living.jewishly

Watch us on YouTube: https://www.youtube.com/channel/UCO2YEegjapKpQeXG6zh6tzw

or send us an email at hello@livingjewishly.org.

Shalom!

About The Author: Dr. Elliott Malamet
Dr. Elliott Malamet, a renowned contemporary Jewish thinker, is known for pushing his audiences to think beyond the conventional. He creates a sense of emotional and spiritual connection that attracts individuals to lead an informed, meaningful and inspirational life, underpinned with Jewish values. Dr. Malamet visits Toronto on a regular basis and will be teaching at Living Jewishly throughout the year. Elliott was a lecturer in Jewish Philosophy in Canadian universities for 20 years, and was the Department Head of Jewish Thought at TanenbaumCHAT secondary school. He currently lectures in Israel at the Hebrew University of Jerusalem and many other Israeli institutions. Contact Dr. Elliott Malamet at elliott@livingjewishly.org

1 Comment

  1. Laya

    Wonderful conversation with great points. The main point I’d add to the Esther-Vashti study (from the closing comments) is that Vashti was not “empowered”. She’s not a heroine in any way in this story (from what I’ve studied from the perspective of Torah). If I were to use a modern day description of her it would be “entitled.” She didn’t do anything good. Her rejection of the king’s invitation was full of distain.

    For contrast we can look at Hagar. She is often misunderstood and I often saw my students dislike her as a threat to Sarah. Hagar didn’t do evil things even if she and Sarah made mistakes. Hagar merited to have angels come and speak to her.

    I hope this comment contributes to the conversation. Thanks for raising the issues. Well done!